Promotion tools: On the road for a safe vacation with Western Union
Western Union is relying on promotional tools for its first national mainstream campaign. A roadshow designed to raise awareness about «safety on vacation» will be on display at Zurich HB, Basel, and Lucerne train stations, at the Caliente Festival in Zurich, and in the old town of Lausanne ahead of the summer and fall breaks.
Passport and ID security copies will be made on site, vacation checklists will be handed out and the question "Lost wallet - how can I get cash quickly?" will be answered. You can also take part in a competition at the promotional locations or online at Sbb.ch/wu.
In addition to the roadshow, a national poster and TV campaign is running at the same time. Western Union is tapping into another target group as the main sponsor of the Caliente zone at this year's Zürifäscht, where the roadshow's "Inflate Cube" will also be making a guest appearance.
In addition to the roadshow, a national poster and TV campaign is running at the same time. Western Union is tapping into another target group as the main sponsor of the Caliente zone at this year's Zürifäscht, where the roadshow's "Inflate Cube" will also be making a guest appearance.
