Five Tips for Creating a Unique Company Logo

LOGO Creating a new logo isn't something that can be done overnight. The goal is to give a company a distinctive identity that evokes specific associations among its target audience. To find a logo like this, there are a few things to keep in mind. Experts from 99designs, the online marketplace for graphic design, reveal what those are.1. simplicity Keep it simple! As simple as this advice is, it is often difficult to put into practice. The most successful companies usually have the simplest logos. They are characterized by clear lines and do without elements that distract the viewer's eye from the actual message. Good examples of this are the Braun and VW logos, which have a very catchy design.2. uniqueness The last thing an entrepreneur wants is for their logo to be confused with that of a competitor. This is why it is so important to focus on uniqueness when creating a logo. The best way to do this is to first get an overview of the existing logos and create something completely new based on this. In order to avoid overlaps, special attention should be paid to the color scheme, shape, symbolism and the special flow of a logo. The colors and shapes of the Lidl logo are a good example of the recognizability of a brand. Even if the Lidl lettering is missing, everyone will be able to identify the logo with the company.3. recognition value Consumers are bombarded with a multitude of advertising messages every day. Television commercials, billboards, banner ads and pop-ups all try to encourage them to make a purchase. The ads that attract the most attention are usually the ones that are the "loudest". The problem, however, is that the brain learns to filter out this "loudness", so that such advertising loses its desired effect after a short time. You should therefore consider how a logo should be designed in order to overcome this mental filter. The choice should fall on a signet whose design is strong enough for people to remember it and recognize it immediately.4. clarity When choosing a logo, you should take your target group into account. Who is it? And what expectations do they have of the company? You also need to ask yourself what the logo should say about the company. Does it embody performance, tradition, speed, flexibility, health, fun or solidarity? Each of these attributes can be the core message of an effective logo design. At car manufacturer Mercedes, the message behind the star is very complex, but they have found a great way to communicate it. The logo is intended to visualize the use of the engines in land vehicles, ships and aviation. The result is a three-pointed star - it couldn't be simpler or more efficient.5. adaptability A logo is the public face of a company. It must therefore be able to meet different requirements. Regardless of whether a fleet of vehicles, packaging, online advertisements, sneakers, T-shirts, boxes or bags are to be provided with the logo. A good symbol can be recognized at first glance, regardless of whether it is in colour, black and white or different sizes. It can be recognized both on large billboards and as a Twitter profile picture - a small-scale, playful logo does not meet such requirements. 99designs.