Digital Marketing Summit

DIGITAL On November 19, the "Digital Marketing Summit" took place at Kaufleuten Zurich. Speakers will present their digital marketing success stories. The "Digital Marketing Award" will be presented for the sixth time as part of the event. In recent years, the "Digital Marketing Award" has established itself in Switzerland as the most important industry event in the digital advertising sector. Nominated and voted for by the IAB Board and all IAB specialist group members, the "Digital Marketer of the Year" award is presented to a project or organization that has made a special contribution to the development of the digital advertising market in the current year.The "Digital Newcomer of the Year" award, which was introduced in 2014, will again be presented this year to the person who has achieved the best performance in the final examination of the IAB Academy's basic course. The "Digital Lifetime Award" goes to a person who has made an outstanding contribution to the Swiss market. They have shaped the digital advertising market in Switzerland through their performance or commitment with their own company or in a company for which they work.The nominees for "Digital Marketer of the Year"Nominated for the 2015 award are: Webrepublic AG, Filmwords AG (Blue Button), adwebster AG (Programmatic Media System PMS), Stailamedia AG and UBS (Marketing Unit). The detailed presentations of the nominated companies can be found at http://www.digitalmarketingday.iabschweiz.ch/.Zur. More than 500 advertisers, agencies and interested parties are expected to attend the subsequent party. Thanks to the sponsors involved, admission is free again this year. Tickets for the award night are now available free of charge at http://www.digitalmarketingday.iabschweiz.ch/.Digital Marketing SummitThe program of the summit will be determined by top-class speakers from Germany and abroad. Dr. Stephan Sigrist, founder of the think tank W.I.R.E., has been invited to give the keynote speech. In his presentation "The big noise", he explains that more data generally means more knowledge and more transparency. In his eyes, however, the rise of the data society may not bring more clarity, but the opposite: more half-knowledge and a lack of transparency. In future, this could force us not to outsource decisions to statistics, but to finally think for ourselves again. And it opens up a new task for marketing.