Tips for the right way to deal with influencers

INFLUENCER MARKETING Influencers are an integral part of digital marketing. They are versatile, have a wide reach, connect with the right target audiences, and are authentic. However, many companies still don’t know how to work with them effectively. The following tips are designed to help.1. perspective: Knowing the influencer sceneGoogle your friend and helper? Not always. Unfortunately, the search engine won't help with influencer targeting. That's because the scene is constantly growing and changing, making it difficult to track. Permanent monitoring and communication with the influencers is important in order to be able to assess which multipliers are relevant for the respective project.2. relation is kingThe influencer is a partner - and should be treated as such. The marketer wants to connect with the social networker, not the other way around. Getting information in advance is therefore the be-all and end-all. It is good manners to obtain facts about your counterpart before making initial contact. This is also important for maintaining contact. After all, an intact relationship at eye level is a fundamental step toward success.3. dialog instead of dictation: give influencers creative freedomThe channels of social networkers are not advertising pillars. It is important that influencers are allowed to write their posts with a personal touch, just as their followers know and love them. Influencers understand how to homogenously integrate marketing-relevant content into their own content strategy. The magic word is "collusion." If this doesn't happen, the biggest benefit of influencer marketing is lost: authenticity.4. win-win: offer influencers added valueThe bottom line must be "win-win". It's clear that the influencer must derive added value from the collaboration. This can take the form of exclusive content or sponsored posts - always depending on the goal. Money can't buy" incentives, such as invitations to exclusive events, are particularly nice.5. network, aggregate, brand: Use hashtagsA hashtag connects and aggregates content. This attracts attention and generates reach. Furthermore, depending on how it is created, a hashtag can create branding. Two great features that should definitely be considered in the next influencer campaign.These tips come from the Influencer Platform Hastag Love.