Digital marketing: recipes for success and stumbling blocks

MK OPINION In the course of digitalization, a rethink is also required in marketing. But what does successful digital marketing look like? And what are the biggest stumbling blocks? Over 100 MK readers have commented on the topic online.Digital marketing - yes, but how? The following chart shows the results of the MK survey conducted in September. Of those surveyed, just under half perceive a budget responsibility in the areas of marketing or advertising. The graphic can be here also be downloaded and printed as a PDF.

About MK OpinionEvery month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition. MK Marketing & Communication published. The September opinion poll focused on the topic of Neuromarketing.