Email marketing guide

BOOK TIP In the book "Launch", author Jeff Walker explains how a sequence of emails can be used to increase sales and communicate at every stage of a process.Sitting in his bathrobe in front of his rickety PC, Jeff Walker once sold stock market information via e-mail. He intuitively developed the "Product Launch Formula". The sales method was so successful that Walker now sells it himself. Walker promises a lot: In one week, one should be able to earn over 100,000 dollars or quintuple sales. His book is luridly presented and may raise exaggerated expectations, but it explains the simple method in a comprehensible and well-structured way: A promise is used to pique the potential customer's interest, such as, "With this trick, you'll lose five kilograms in just three days." As a thank-you for his e-mail address, the prospect now receives further e-mails with lots of free information - until he buys. getAbstract recommends this book to all online sellers who are looking for new ways to make lots of sales with just a few clicks. getAbstract rating: 7Implementability: 9Innovation level: 7Style: 6

Publisher: Books4SuccessPublication Year: 2015Pages: 268ISBN: 9783864702563