Five tips for your presence on Google

SEARCH MACHINES-Presence is important for all companies. Almost half of all users who have carried out a local search visit the relevant store on the same day. If sufficient information is made available online, local stores can assert themselves particularly well against the e-commerce competition. Trusted Shops provides tips on how to achieve this presence on Google. Local search results are displayed if either the keyword contains a local term or if the searcher's location is used to refine the search results. Results from Google Maps and other organic and paid ads are shown. Trusted Shops gives companies tips on how they can expand their search engine presence in various ways:1. google maps local searchEven if Google uses various sources for the listing on Google Maps, an entry at Google My Business makes sense. As much information as possible should be entered there. Important: the data should be entered in the same form everywhere - i.e. always the same spelling of the company name, address and telephone number. The business can be rated and photos uploaded via My Business. Reviews and photos usually have a positive effect on the ranking within the local search, also because this is a confirmation that the business actually exists.2. organic resultsIn order for the company to be found in the standard organic results, the company headquarters must be communicated on the relevant page. This means at least mentioning it in the page title and description and in the content. If there is not just one relevant location, individual subpages are suitable for presenting the different branches.3. Google AdWordsGoogle AdWords offers the option of only displaying ads for suitable search queries if the searcher is in a specific location. The locations can be set at campaign level and both cities and regions can be selected. This allows companies to advertise their local offer with an individual ad and corresponding landing page.4 AdWords ExpressAdWords Express is the little sister of AdWords and is aimed at all those who want to keep the effort for paid entries somewhat lower. A number of automated features make it easier to set up. AdWords Express can also be used to advertise the company location even if the company does not have its own website. The My Business profile is then used. All you need to do in advance is define a target group, a short descriptive text and a budget. The ads appear automatically when someone searches in the relevant region or uses it as a search term.5. yellow pagesIt is important to register in various business directories. Since 49 percent of local search queries relate to reviews, it also makes sense to select service providers with whom a company can collect reviews. Google My Business allows them to collect reviews directly via Google. Although care must be taken to ensure data consistency, this does not apply to description texts. Make sure that you do not always use the same texts to avoid duplicate content.