Moving storytelling for hotel reopening

Actors playfully introduced guests to the hotel's new space. Image: GlobalvisionExtensive renovation work makes the traditional house Hotel Rotary Geneva - MGallery by Sofitel**** shine in new splendor. AccorHotels Switzerland celebrated the reopening with invited guests at a gala evening on October 8.As the centerpiece of the event, Jung von Matt developed a storytelling tour through the new premises. Four renowned actors slipped into the roles and costumes of illustrious personalities from three centuries: a tavern owner and a courtesan from the 19th century, a receptionist from the 1970s and a food critic from the present. In emotional monologues they playfully mixed history, drama as well as comedy with brand communication and brought the MGallery brand to life in the minds of the guests. The presentation of the new premises, the launch of the service package "Inspired by Her" tailored to female travelers and the presentation of the gastronomy concept of the new hotel restaurant L'Artisan were the focus.Around 150 regional and national VIPs, opinion leaders, journalists and bloggers experienced a perfect evening under the sign of unforgettable #mgallerymoments.At the beginning of 2015, Jung von Matt was commissioned by AccorHotels Switzerland as agency for corporate communications, brand PR and influencer marketing measures.