Cooperation between joiz and video platform Ooyala

VIDEO Ooyala, a Californian subsidiary of the international Australian telecommunications company Telstra, announces its strategic partnership with joiz. Oyala is a provider of video publishing, analytics and monetization technology.By working with the creators of the community marketing and social TV platform joiz, companies can utilize powerful video, interaction and analytics technologies, and Ooyala now operates the video and advertising platforms for the two social TV channels joiz Switzerland and joiz Germany, both operated by the joiz Group. The services include Ooyala's video and advertising technology, including end-to-end video management, delivery, analytics tools and ad server resources. This will enable video channels to more easily attract and retain new users and better monetize users. Based on personalized content recommendations, which leads to higher CPMs, higher revenues will be achieved thanks to the data-driven strategy. The joiz group will utilize Ooyala's full suite of video and advertising technologies: This includes the new, award-winning analytics platform Ooyala IQ, the personalization tool Ooyala Discovery and the advertising management platform Ooyala Pulse.Wide range of servicesThe strategic partnership offers media companies a wide range of complementary services to increase audience engagement, build stronger communities, improve big data strategies and generate additional business. Ooyala's comprehensive technology suite includes one of the world's largest premium video platforms and a leading ad server solution. Equipped with a comprehensive analytics solution, Ooyala helps broadcasters and media companies attract more interactive and profitable audiences and better monetize video and TV content through personalized, interactive user experiences across all screens.Interactive televisionWith its joiz Global division, the Swiss-based joiz Group makes third-party TV experiences more interactive by turning viewers into consumers and loyal customers. With its award-winning, cloud-based community marketing platform, analytics tools, gamification offerings, loyalty programs, e-commerce and social TV capabilities, joiz increases viewer engagement and ad campaign revenue."Visions in harmony""The strategic visions of Ooyala and joiz are aligned," says Alexander Mazzara, co-founder and Chief Executive Officer of joiz Group. "Together, we can offer media companies a wide range of video, community marketing and analytics technologies. This will enable customers to improve their ability to monetize viewers with the integration of smart data.""joiz is a company that understands the tremendous opportunities of advanced video technologies and is actively looking for new partners," says Rags Gupta, General Manager of EMEA at Ooyala. "We are ideally positioned to join forces to create something truly new and compelling for online video content providers."