BMT Brand and Marketing Day 2015
MARKETING DAY At the 17th Brand and Marketing Day, eight exciting speakers will take a close look at the love-hate relationship between people and brands - and reveal how to build, maintain and spice up long-term relationships to the right degree.
Dominik Rief, Country Manager Zalando Switzerland, speaks at the Bern Marketing Day.While advertisers are trying to win over consumers with beautiful ideas, marketers want to know whether this relationship will work for their company. There is a consensus that brands should increasingly become worlds of experience and means of identification that arouse emotions and loyalty, but how do you form lasting relationships with the target group in a fast-moving world? Do all brands and products have what it takes to become a "love brand"? Or does it not matter as long as people buy? What do you do when a wave of hatred sweeps over your company? The experts at this year's BMT will provide the answers to these questions, as well as plenty of other food for thought, strategies and experiences. For example, Dominik Rief, Country Manager Switzerland Zalando, ice hockey coach Kevin Schläpfer, Longines CEO Walter von Känel, Youtuber Julia Graf, music producer Thomas M. Stein and brand experts Dr. Arnd Zschiesche and Dr. Oliver Errichiello. The event will be hosted by Steffi Buchli. Tickets for the BMT Brand and Marketing Day, which is being held for the first time this year in the brand new Tissot Arena in Biel, are available at here.
