Five tips for a better app store ranking
1. optimize your keywords:
- Research the keywords your customers are searching for at an early stage. You can find helpful tips for long-tail keywords here: https://www.andreasgraap.de/longtail-keywords/- The relevant keywords should be mentioned in the title and description of the app.
2. price your app:
- Use the various options to get your app on review websites - Advertise your app specifically on Facebook or via display ads - Use discount codes to encourage new customers to download the app.
3. use ratings and criticism:
- Encourage satisfied customers to leave a review of your app - Negative criticism should always be taken seriously and ideally responded to with an app update. And stay away from fake reviews, app stores are good at spotting fakes!
4. perform A/B tests for your app icon:
- Be aware that the right app icon is immensely important and may determine whether the app is downloaded or not. Test your various icons in focus groups before you go live with the app.
5. describe your app in a meaningful way
- Make sure that screenshots and videos of the app are of a very high quality - this inspires trust!- Make sure that screenshots are exactly as shown in the app store and meet all size requirements so that they are not distorted.- Make the best possible use of all display options in the app store. This means: Upload as many screenshots as permitted and write an appealing, meaningful text under each one.The complete e-book on this topic in English can be requested free of charge from this address: [email protected]
