Last but not least: Didda does it for the railroad
Germany's true superstar—Dieter Bohlen—will be promoting Deutsche Bahn in the future. This is no small matter: In the industry, Bohlen is considered Germany's riskiest advertising personality.
Dieter "Didda" Bohlen has signed a new advertising contract: After sausages and yogurt, the "Haudrauf" judge of the singing star show DSDS is now also advertising for Deutsche Bahn. As reported by Wuv.de, the commercial is due to be filmed soon. What is not known, however, is how much Deutsche Bahn is paying for the advertisement and why the state-owned company has chosen the man who washes his dirty laundry more publicly than anyone else in Germany.
Despite this, the Bild newspaper commented that Bohlen pulls better than any locomotive. However, the industry is not so unanimous about this. According to a survey by "Absatzwirtschaft", 54 percent of the marketing experts questioned consider Bohlen to be the riskiest advertising personality in Germany. 38 percent did not consider him credible, and 43 percent would never use him in an advertisement. Bohlen even filed a lawsuit against his former advertising partner Müller-Milch because the company prematurely released him from his advertising contract due to a foul-mouthed remark about buttermilk drinkers...
Despite this, the Bild newspaper commented that Bohlen pulls better than any locomotive. However, the industry is not so unanimous about this. According to a survey by "Absatzwirtschaft", 54 percent of the marketing experts questioned consider Bohlen to be the riskiest advertising personality in Germany. 38 percent did not consider him credible, and 43 percent would never use him in an advertisement. Bohlen even filed a lawsuit against his former advertising partner Müller-Milch because the company prematurely released him from his advertising contract due to a foul-mouthed remark about buttermilk drinkers...
