Products and services that customers really want

BOOK TIP In the book "Value Proposition Design", authors Alexander Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith explain, among other things, how to develop products and services that create value for your customers and for your company.Research - create - test - fail - analyze - improve: Around this cycle, Value Proposition Design contains valuable tips for entrepreneurs and founders who do not want to develop products and services bypassing the market, but rather systematically tailoring them to customer needs.As in its predecessor, Business Model Generation, all the techniques presented interlock in a meaningful way. Even if the insights conveyed in the book are not really new, the underlying system is useful in that it forces the reader to consciously engage with the processes of product and business model design. Numerous exercises, questions for the reader, a self-test, many practical examples and references to online offers supplement the explanations of the four authors. Only the sometimes very extensive illustrations may not be everyone's cup of tea.getAbstract recommends the book to all company bosses, founders, business development and marketing managers.getAbstract rating: 7Feasibility: 7Degree of innovation: 7Style: 7 Publisher: CampusYear of publication: 2015Pages: 290ISBN: 9783593503318