Neuromarketing - hype or the future?
Does our brain hold the key to the perfect marketing strategy? Opinions are divided on the subject of neuromarketing. Take part in our survey now and win a wellness weekend worth CHF 1000.
Does the future of marketing lie in analyzing our brains?Purchasing decisions are often made unconsciously. What if these processes in the brain could be made visible? This is exactly where neuromarketing comes in. In the future, "brain scans" should help to optimize TV commercials, advertisements, websites, product design and the design of packaging. Neuromarketing is still a young branch of marketing and highly controversial: what do you think of the neuromarketing approach? Take part in our short survey now (seven questions, takes about five minutes). With a bit of luck, you could win a wellness weekend at the Arosa Kulm Hotel & Alpin Spa***** worth CHF 1,000 (two nights with breakfast, use of wellness facilities).
