FM1today: new online portal for eastern Switzerland

MEDIA September sees the launch of FM1today, the new online portal for Eastern Switzerland. FM1today offers news, entertainment and services for a younger target group that wants to be informed quickly and compactly anytime and anywhere. FM1today thus complements the existing online offering of the Tagblatt media. The new online portal FM1today sees itself as the sister medium of the successful regional radio station FM1 in Eastern Switzerland, which has achieved a new reach record this year with 233,000 daily listeners. FM1today and Radio FM1 have the same target group, talk about the same topics and will in future both accompany the people of Eastern Switzerland through the day. This is why the two media have been working together convergently in a joint, significantly expanded editorial team since the start of the project. This also includes Eastern Switzerland's TVO, which contributes current video content. "With the new FM1today platform, we will massively increase our digital reach in Eastern Switzerland," explains Caroline Thoma, Head of Reach Media at the NZZ Media Group, adding that FM1today is already the fifth new product for the NZZ Media Group this year. At the same time, FM1today is the first project of the innovation cell launched in October under the leadership of Caroline Thoma. The electronic media in Eastern Switzerland, Radio FM1 and TVO, have joined forces in this innovation cell in order to link television, radio, online and mobile more closely together, and work on the new online portal is in full swing. André Moesch, Head of Electronic Media in St. Gallen: "In the final phase, we are working on everything at the same time: content, technology, marketing, organization. The team has grown together very quickly, is highly motivated and is looking forward to the launch in September."