Augmented and virtual reality: their possible applications

AUGMENTED AND VIRTUAL REALITY-applications offer a wide range of possibilities and opportunities. In the near future, their use will change the way people interact with each other and how information is processed.We don't swipe, we don't grab, we don't click, we just look. Various technologies are currently reaching market maturity and all the big players are joining in. It's a shift from the screen to the third dimension. This is what the Agency for Digital Transformation is all about, LecturerSo far, augmented and virtual reality (VR/AR) has only been mentioned in connection with games and entertainment. However, this technology is also set to be used in areas such as health, mobility and teaching in the future, and VR/AR solutions can already be used during training in the health sector, for example. In virtual reality, students can learn faster and much more effectively, and various functions of organs or organ systems in the body can be taught more easily. The same applies to augmented reality: additional information can be called up in real time on the test object. The fully trained doctor also benefits from AR. It makes treatment easier and provides patient data.Optimized realityIn contrast to virtual reality, a completely new world is not created in augmented reality, but information and objects are superimposed on the real world. The gap between text and perception is bridged and unified through graphic representation. Intuitive operating elements make a new dimension of reality accessible that was previously unused. A device equipped for this purpose (e.g. glasses, a wearable or a smartphone) transforms everyday life. A calendar is now only virtually on the table, a hotel can show at a glance how many rooms are still free, in which only the windows of the free rooms are illuminated or the TV is only virtually hanging on the wall when you need it. The result is a dissolution of the boundaries of reality through an optimization of perception.HolographyThe third technology that implements 3D representations is holography. Objects are projected into the room as three-dimensional objects using mirrors and projectors so that they can be worked on and with: Science fiction technology in the living room and at conference tables.Exozet believes that these technologies will also take root in marketing and provide for a whole new advertising era.