The Thank you Economy

BOOK TIP In the book, author Gary Vaynerchuk explains what the "thank-you economy" means for marketing, why companies should build a strong relationship with their customers and how traditional media and social media complement each other.Once you've seen Gary Vaynerchuk on YouTube, you'll never forget him. The little self-made guru is so energized that you can't help but tap into a little of his energy. Gary Vaynerchuk is convinced that only entrepreneurs who, like him, cultivate a strong, personal bond with their customers will be successful in the future - and recommends a return to the corner store, albeit in digital form. Vaynerchuk's book reads almost the way the man talks. The author bubbles over with enthusiasm and his advice is easy to take on board: After all, he managed to turn his parents' small wine shop into a major company and himself into a global brand with a simple video blog. getAbstract recommends this refreshing read, especially to company founders, SME managing directors and marketing managers.getAbstract rating: 9Implementability: 9Innovation level: 8Style: 9Publisher: Books4SuccessYear of publication: 2012Pages: 351ISBN: 9783864700019