Publicitas and Star TV break off cooperation
The marketer Publicitas and the Swiss television station Star TV have broken off their media cooperation. The parties have agreed not to disclose the reasons for this.
The exclusive marketing of Star TV by Publicitas Cinecom announced in February will not materialize. The two parties have decided to break off the cooperation after the essential requirements for a contract were not met. It was agreed not to disclose the broken-off negotiations, P announced on Wednesday. Both sides regretted this development. The end of the cooperation means that all spots can be booked via the broadcaster again with immediate effect. Bookings already made with Publicitas Cinecom & Media remain valid and will be processed as booked.
