Logos

BOOK TIP In the book "Logos", the author explains what is important when developing an effective logo and which steps need to be taken when developing a logo. A really practical book. The design alone makes it clear that this title is aimed at designers and creative people. Short, easy-to-understand texts, lots of pictures and an appealing layout make learning easy. The design agency Capsule is behind the book. Unsurprisingly, the majority of the examples come from their creations. However, the different areas and examples from numerous clients provide variety. The aim is to provide a general overview of the topic. A logo gallery also serves as inspiration. However, anyone looking for a detailed guide to designing logos or a well-founded overview of the industry will not find it here. getAbstract recommends the book as a guide primarily to marketing managers in companies who are considering a logo redesign, as well as founders who are looking for a logo.getAbstract rating: 7Implementability: 9Innovation level: 6Style: 7Publisher: Stiebner VerlagPublication year: 2013Pages: 192ISBN: 9783830713449