View fulfills wishes

MEDIA With its reader campaign «Today, Anything Is Possible,» the tabloid Blick is trying to fulfill its readers’ wishes. A microsite has been set up for this purpose, where readers can share their wishes. The most touching wish fulfillments will be featured in the newspaper. At  www.blick.ch/wunsch anyone can make a wish. Some of them will be fulfilled by the Blick editorial team, but others can also be fulfilled by other readers and shared via social media. The wishes range from a vacation lasting several days to a meeting with an idol or a fundraising campaign for disabled children, and Blick wants to use this campaign to strengthen solidarity and bring its readership closer together. "We want to encourage readers to recognize and fulfill the wishes of their fellow human beings. After all, a small gesture can often make a big difference," says Rüdi Steiner, Editor-in-Chief of Blick Online.

At blick.ch/wunsch everyone can share their wish and fulfill others. The fulfilled wishOne wish has already been realized. To kick off the campaign, Blick made an entire football club happy. On June 1, 2015, the C-juniors of SC Kriens took part in a "special training session". National team star Xherdan Shaqiri appeared there. The event was captured on film and published on YouTube, where it received one million views within 72 hours:

Broad ATL supportThe reader campaign "Everything is included today" is flanked by comprehensive ATL measures such as spots on German-speaking Swiss TV and in cinemas, print advertising and online advertising media. The campaign was designed by the Jung von Matt/Limmat agency and will run until the end of the year.