Graubünden kidnaps city dwellers

DESTINATION The Graubünden Ferien tourism organization lured commuters into the mountains with a surprise campaign at Zurich main station. Via Live video transmission On an ePanel, a typical Grisons man invites you to his village. Anyone who spends time at Zurich's main train station has certainly noticed the bearded gentleman on a panel. What initially looks like a classic advertisement turns out to be a real Alpöhi.To make his numerous mountain villages better known, launched Grisons vacations an interactive surprise campaign. Via video transmission, the people of Graubünden talked about their villages, because who knows them better than the inhabitants themselves.The video of the campaign:

Authentic experiencesManuela Michel, Head of Product Development and Member of the Executive Board of Graubünden Ferien, says about the campaign at Zurich's main train station: "Authentic nature and cultural experiences are more in demand than ever; sustainability and cooperation with the population are important factors for us in attracting guests. At Zurich's main train station, we therefore wanted to set an example. With the abduction of passers-by into our idyllic mountain world, away from stress and hustle and bustle, we have obviously succeeded, as the film shows." The element of surprise was complete with the train tickets printed directly from the live poster, making escape to the decelerated Graubünden mountain idyll easier than ever before.Online survey on social media channelsThe campaign was accompanied by a widely distributed appeal by the mountain man. Via video message on Facebook, Twitter and Instagram, he asked all Graubünden fans what they consider to be the best thing about vacations in the Graubünden mountains. A total of over 250 comments have already been posted.