SFLB: Obama, Merkel and the Pope turned upside down for WOZ
For the new WOZ advertising campaign, the Zurich-based agency SFLB has turned portrait photos of prominent figures from the world stage upside down. The images look different depending on the angle from which they are viewed.
For the new WOZ advertising campaign, the Zurich agency SFLB has turned portraits of personalities from the world stage upside down. The pictures look different depending on how you look at them. The idea behind the subjects is that readers who do not want to be influenced in their opinion should read the WOZ. In keeping with the campaign's claim: "Make up your own mind".
SFLB has reversed the shape of the eyelids and lips to make the portraits appear different depending on the view. However, this is only recognizable in the pictures when the reader turns the picture 180°.
Responsible at WOZ: The collective of the weekly newspaper WOZ. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (AD), Patrick Suter (text), Martin Spillmann, Peter Brönnimann (CD), Mirjam Eberle (consulting).
SFLB has reversed the shape of the eyelids and lips to make the portraits appear different depending on the view. However, this is only recognizable in the pictures when the reader turns the picture 180°.
Responsible at WOZ: The collective of the weekly newspaper WOZ. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (AD), Patrick Suter (text), Martin Spillmann, Peter Brönnimann (CD), Mirjam Eberle (consulting).
