What is Mood Marketing?

MOOD MARKETING At the next Marketing Natives Switzerland event on June 29 at Kaufleuten, everything will revolve around mood marketing. Two experts will talk about their experiences and present cases. Consumers are hungry for experiences, our society strives for constant stimulation of the senses. Consumption is the solution. People want to feel, sense and smell brands and satisfy their longing for entertainment and emotions. Mood marketing is the name of the strategy: unique worlds of experience are created that combine music, language, visual media, scent and social media to create an overall experience. For its next event, Marketing Natives Switzerland has invited two experts who will shed light on mood marketing from different perspectives and illustrate it with exciting cases from their professional practice:- Michael Scheitlin (Sales Manager Mood Mountain)- Judith Schulte (Head of Marketing Swiss)Following the presentations, Marketing Natives Switzerland invites you, as always, to an aperitif, where you will have the opportunity to discuss the potential of mood marketing in depth with the experts and make valuable contacts. All students and young professionals interested in marketing are invited to this networking event. hereThe other two events in 2015 will focus on the topics of "Guerilla Marketing" (October 5, 2015) and "Employer Branding" (November 30, 2015).