Cannes: Swiss winners
CANNES LIONS FESTIVAL Out of 474 Swiss entries, about 10 made it onto the shortlist. The Saatchi & Saatchi agency can consider itself the big winner.
The men's magazine «Vangardist,» created by the Saatchi & Saatchi agency, won five Lions.At the 63rd Cannes Lions Festival, several Swiss agencies also wanted to see how they measured up against the big names in advertising. A total of 474 entries were submitted—nine of which made the shortlist. They are:Category: PRAgency: Friendly Greetings Campaign: Escort Men Client: FC Zurich Women Outdoor categoryAgency: HavasCampaign: Toy SoldiersClient: Zurich Chamber Orchestra Category: MediaAgency: Saatchi & SaatchiCampaign: The HIV+ IssueClient: Vangardist Magazine Category: MediaAgency: Walker Campaign: A Small Heaven Client: Mission 21 Category DirectAgency: Saatchi & SaatchiCampaign: The HIV+ IssueClient: Vangardist Magazine Category DirectAgency: Saatchi & SaatchiCampaign: The HIV+ IssueClient: Vangardist Magazine Category DirectAgency: Saatchi & SaatchiCampaign: The HIV+ IssueClient: Vangardist Magazine Category: PressAgency: HavasCampaign: TherapistClient: Schweizer Monat Category: PressAgency: Havas Campaign: Managing Client: Schweizer Monat Category: PressAgency: Leo Burnett Campaign: Van Gogh Client: Samsung Category: PressAgency: Leo Burnett Campaign: Kahlo Client: Samsung Category: PressAgency: Leo Burnett Campaign: Duerer Client: Samsung Category: Promo & ActivationAgency: Saatchi & Saatchi Campaign: The HIV+ Issue Client: Vangardist Magazine And the winners areSome of them even managed to win a Lion or two. For example, the latest issue of the men’s magazine „Vangardist,“ which was conceived by the agency Saatchi & Saatchi, impressed the jury so much that they awarded the magazine five Lions.Specifically, it won one Gold Lion in the Direct category (subcategory: Direct Response) and two Silver Lions (subcategories: Flat Mailing and Product and Service), as well as one Bronze Lion each in the Media and PR categories.In addition, the winner wasIn addition to the 17 main categories, the Young Lions awards are also presented. Young marketers who stand out for their outstanding work receive a Lion. Among them were two Swiss winners. Dominique Magnusson of Wirz and Kevin Zysset of KSP won in the Young Lions Cyber category.
