How Much Switzerland Spends on Media
MEDIA In 2014, Switzerland as a whole spent 10.4 billion francs on media. This includes spending on newspapers and magazines as well as their digital offerings, spending on books, movies, radio, television, electronic devices, and IT and telecommunications. Compared to the previous year, the media budget fell by 1.1 percent. Revenue from print subscriptions remained largely stable in 2014.
Newspapers and magazines are being bought less and less at newsstands.The press, books, cinema, radio, TV, consumer electronics and IT & telecom markets in Switzerland generated around CHF 13.6 billion in 2014. This is 0.9% less than in the previous year. A good three quarters of the money comes from media users, with the rest coming from advertising. The Swiss population and businesses spent around CHF 10.4 billion on media in 2014, 1.1% less than in the previous year. The ten-year comparison shows an overall increase in media expenditure. The growth driver of digitalization is shaping the electronic markets. Established media such as the press are maintaining their importance. Newspapers and magazines are being bought less and less at newsstands and are maintaining their reach thanks to digital growth. Half of print income still comes from advertising. The rising revenue from radio/TV reception fees is approaching the declining total print revenue. TV revenue increased thanks to the switch-off of analog connections and bundled offers. The already high level of mobile internet usage is increasing, while the reach of videos on video portals has risen in parallel.1.02 billion francs or 10.8% in a ten-year comparison; inflation rose by 3.7% in the same period. The trend indicates a continuing willingness to spend on media in Switzerland. Spending on radio and television grew in all areas. In consumer electronics, software sales on physical media are still dominant. In the fast-growing IT & Telecom segment, spending on broadband connections, smartphones, tablets and apps replaced spending on PC hardware. Books increased their sales volume, while spending on cinema admissions remained almost constant.
