Google expands market research tool

MARKET RESEARCH More data, more insights, more clarity. The Consumer Barometer adds further product categories and functions to the global market research tool.Launched in 2014, the platform was created by TNS Infratest on behalf of Google and now contains online-representative information on Internet use, online shopping behavior and digital communication from over 400,000 surveyed Internet users from 56 countries.the new functions at a glance:- Ten new product categories on online shopping behavior and product research: Do-it-yourself, tools & garden equipment, hair care, furnishings & furniture, music, long-distance travel, pharmaceuticals, personal loans, real estate, restaurants, tablets & laptops.- Local search queries and international purchases: Two new sections in the tool provide valuable insights into searches for locally available products and purchases of products manufactured abroad.- New functionality of the "Graph Builder": Users of the Consumer Barometer can now combine and compare results even more easily.- Improved "Insights" area: The Consumer Barometer provides the most important key findings on particularly relevant trends. The freely accessible market research program helps marketing and media decision-makers to optimally align their advertising measures with the needs of digital consumers. They can use the interface to compile and download relevant market research data for their campaign planning. here.