Yearbook for Print and Online Media
BOOK TIP The Swiss Yearbook for Print and Online Media is turning heads. The 12th edition is now available."Printmedien Schweiz" has been published by Kömedia since 2003. This reference work comprehensively documents the media landscape of Swiss magazines, newspapers, trade and specialty press as well as online portals in the form of short portraits, and the cover of the 2015/16 edition is already intriguing: in collaboration with the Swiss Photo Award, various photographers have designed the current issue. But it is not only the artistic images that make the reader linger. No other yearbook provides decision-makers in the marketing, advertising and communications industry with such a wealth of information at a glance. "Print Media Switzerland" shows where communication messages can be placed to appeal to target groups and contains all relevant contact and media data. www.printmedienschweiz.ch has been given a new design. Users can access a wide range of information on the Swiss media landscape in a clear and straightforward manner with just one click.
