Rivella and Bendrit Bajra enter into partnership
CAMPAIGN This summer, Rivella and Bendrit Bajra are teaming up to quench Switzerland’s thirst. The Rothrist-based beverage manufacturer and the social media star are launching a joint campaign, Rivella #POOLHERO, just in time for the start of summer.
Comedian Bendrit Bajra is working with Rivella for the first time.Rivella and Bendrit are challenging Switzerland and looking for the coolest jump into the water this summer. The focus is on Bendrit as an original and unique pool hero. The campaign kicks off this week, with the first event highlight this weekend in Lucerne, at the Badi Lido. As part of the national event series Rivella #POOLHERO, Bendrit is looking for the first winner on June 6/7, 2015. In addition to fame and glory, participants can win a coveted team ticket for the completely sold-out Saturday (September 5, 2015) Rivella TOASTED.Challenge, with Bendrit as team captain.Adrian Ehrbar, Head of Sports/Events Rivella, is looking forward to the collaboration: "Bendrit Bajra is an ideal partner and ambassador for us for this online campaign. As a social media star, he opens up new communication channels for Rivella. But the most important argument is that we got to know Bendrit as an authentic, innovative and above all humorous young person." Bendrit is also looking forward with great anticipation to the upcoming partnership with Switzerland's thirst quencher: "I'm mega excited about the partnership with Rivella and can't wait to give my best at the Pool Hero Tour and the Rivella TOASTED.Challenge. After a sip of Rivella, I'm sure no one will be able to stop me and hopefully I'll manage the coolest jump into the water!"
