Second screen advertising with Shazam
SHAZAM Stailamedia exclusively markets the Swiss inventory for the Shazam mobile app. Shazam is the world's leading app for music and TV recognition.
The audio recognition app Shazam is also suitable for second-screen campaigns.Shazam and Stailamedia enter into an exclusive cooperation for the Swiss market. Stailamedia is further expanding its mobile portfolio with Shazam's marketing products. Shazam has 6.3 million downloads and over 1.3 million active users per month in Switzerland, making it one of the largest entertainment apps in the country. Stailamedia is now offering advertisers in Switzerland access to in-app media products and the second screen product Shazam Connect, which allows Shazam users to be targeted with attractive branding advertising formats via the app. Shazam Connect is particularly innovative, using audio recognition during TV commercials to enable accompanying second-screen campaigns on the smartphone or tablet and thus direct interaction with the campaign. "We are delighted to have Shazam as our exclusive mobile partner. The additional reach and targeting options will allow us to expand our offering ideally," explains Michael Baum, CEO of Stailamedia.Josh Partridge, Director EMEA/LATAM & Canada at Shazam, adds: "We are confident that in Stailamedia we have found a technologically strong and ideally positioned partner for marketing in Switzerland."
