The revolution in the TV market
ONLINE MARKETING For the third time, the Online Marketing Conference will take place at the University of Bern on Thursday, August 20, 2015. The conference focuses on raising awareness of the relevance and potential of online marketing, e-commerce, and e-business.
Niklas Brambring, CEO of Zattoo, speaks at the Online Marketing Conference about the change in our TV consumption.With its program, the Online Marketing Conference is aimed at entrepreneurs, decision-makers and employees in the fields of marketing, online marketing, strategy, advertising, communication, PR, IT, e-business and e-commerce as well as experts and opinion leaders from the industry.Current trend topicsAt the conference, national and international experts will share their knowledge and experience about current and future possibilities, limitations, opportunities and threats on the Internet: Two keynotes, twelve presentations and a panel discussion will deal with new business models, current challenges and marketing topics in the online sector. The Online Marketing Conference thus offers in-depth insights into current trends in online marketing, e-commerce and e-business as well as an exciting platform for speakers and conference participants to share their experiences.Top-class keynotes and exciting panel discussionOne of the highlights of this year's Online Marketing Conference is the keynote speech by Niklas Brambring, CEO of Zattoo. Brambring will talk about the revolution in the TV market and how our TV consumption is changing. He will provide food for thought on the design of business models in the age of free video content and address current issues of copyright law and net neutrality, while experts, academics and opinion leaders will discuss provocative theses in online marketing at the concluding panel discussion. The discussion will be chaired by Prof. Dr. Thomas Myrach, Managing Director of the Institute of Information Systems at the University of Bern. The Online Marketing Conference in Bern is organized by the Internet agency iQual GmbH, Xovi GmbH, GARAIO AG with the support of the Institutes of Information Systems and Marketing and Management at the University of Bern and the E-Business Competence Center Bern. Swiss Post AG is the event partner and all details and further information are available at here.
