Martina Dalla Vecchia

Martina Dalla Vecchiaborn in 1965, is head of certificate courses and a lecturer in e-business, online marketing and social media at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) in Basel. She is an online pioneer and a multi-talent. In addition to the specialist field of the Internet, she also moderates conferences and large groups (including the World Café method). As an author, she focuses on topics from e-business and behavioral training and is almost a symbolic figure in dealing with the Internet, having studied European Marketing Management at the University of Brunel London immediately after completing her business studies in Osnabrück and graduating with a Master of Arts. Always interested in new disciplines, the specialist for the healthcare and hospital sector worked as a consultant at renowned consulting firms such as Ernst & Young and KPMG while completing her second degree. In 1994, Dalla Vecchia found her way to Switzerland, where she initially offered seminars and courses in online marketing, social media and web publishing as a freelance lecturer. In 1996, she set up her own business, Dalla Vecchia GmbH, where she focused intensively on website programming and online marketing due to high demand. Two years later, she was appointed to the FHNW, where she still works today as a lecturer in e-commerce, online marketing and social media. In 2001, the power woman and her husband set up their management consultancy and the specialist publishing house BPX (Best Practise Experts), for which she has been co-editor of specialist literature for business people since 2002. The North German, who is interested in meditation and modern art, still loves the sea and its islands