Alexandra Brunner

Alexandra Brunner (*1978) has been Head of Direct Marketing at the Federation of Migros Cooperatives FMC since November 2013. She is responsible for the direct marketing strategy and all DM activities of the "Cumulus" customer loyalty program. She passes on her experience with individualization and digitalization in direct marketing as a speaker. Brunner studied business administration in Augsburg and completed further training in direct marketing in Munich. She began her career in 2003 at a telecoms company in Germany in the CRM department. In 2009, she moved to Switzerland to UPC Cablecom and in 2011 to MGB.