Roger Harlacher

Roger Harlacher (*1965) is Director of Marketing and Sales at Zweifel Pomy Chips. In 2010, following a customer Facebook campaign, he brought the popular Snacketti "Zwiebelringli" back onto the Swiss market. He has been a member of the board of the Swiss Advertisers Association (SWA) since 2006 and was elected its president in 2008. He is also a member of the Board of Directors of Media-pulse and WEMF and on the Board of Schweizer Werbung (SW). In addition to his mandates in Switzerland, he is also on the Executive Committee of the World Federation of Advertisers (WFA).