Gaudenz Thoma

Gaudenz Thoma (*1966) has been CEO of Graubünden Ferien (GRF) since 2007. Graubünden's tourism marketing organization has made headlines in recent years in particular with its innovative advertising campaign featuring the talking ibexes Gian and Giachen. Over the past eight years, the two ibexes have contributed significantly to the positive perception of Graubünden as a vacation, living and economic region. The qualified business economist held various positions with the airline South African Airways SAA for 13 years, most recently as Director Switzerland.