Ways out of the earnings crisis

BOOK TIP The book "Power Pricing for Banks" provides an insight into the power pricing of banks and savings banks and shows how they use it to gain a competitive edge.The price is hot, they say. So it's no wonder that some people are getting their fingers burnt. Banks in particular are facing increasing problems due to incorrect pricing policies, as the two management consultants Christoph Bauer and Georg Wübker explain in their book. They provide comprehensible reasons and at the same time present a solution. The book offers qualified advice and shows how prices in the financial sector can be calculated and implemented more effectively in order to make better use of existing scope in pricing. getAbstract recommends the book to all strategists in financial institutions who want to know more about how to increase sales in their sector with a well thought-out pricing system. getAbstract rating: 7Implementability: 8Innovation level: 7Style: 6Publisher: CampusPublication year: 2015Pages: 320ISBN: 9783593500492