The Durex app

COMMUNICATION After Durex announced a new technological breakthrough that will improve sex life for people all over the world and generated a huge response to the video, the company is launching an accompanying app. On March 3, Durex announced in their new campaign to lanicer a new technological breakthrough that will improve sex lives for people around the world (MK reported). Since then, more than 40 million people have downloaded the associated Video watched. It shows couples' reactions when they learn how easy it is to make a change in the bedroom a reality: by pressing the off button.Following the enormous international response to the video and Durham University's research findings on how technology is widely influencing our relationships (including 40 percent of respondents admitting to answering their phones during sex), Durex now presents an app.The new "Durex Connect" app allows couples to turn off their phones together in time for Earth Hour on March 28 to focus on what matters most. The "Durex Connect" app is already available free of charge on Android and soon to be available on iOS. It offers a user-friendly option to sync the phone with the partner's phone so couples can get together without the distractions of technology. At set times, or on the spur of the moment at the couple's request, the app will then hide the phones' home screen, effectively putting the devices to sleep so there are no more distractions.This concludes the "Durex Connect" campaign.