The latest trends in haptic advertising

<span Marketeers can present their customers with various muesli combinations.On March 25, 2015, "Haptica live" took place for the third time at the Palladium in Cologne. At the stands of more than 90 exhibitors, visitors found suitable product ideas, new products, classics and trend articles as well as opportunities for custom-made products in the field of haptic marketing. For example, there was marzipan from Niederegger, towelling products from Vossen, barbecue utensils from Rösle, stainless steel design from Blomus, soft toys from Sigikid and Swiss knives from Victorinox. Unusual advertising such as seed bombs, spaetzle shakers, individualized shoes or tongue tattoos as well as classics of tangible advertising from notebooks and mugs to umbrellas, writing utensils and promotional textiles were also presented.The "Haptic Advertising Experience" gave trade visitors from the fields of marketing, communication, purchasing and sales, from advertising agencies and the promotional products trade inspiration for the intelligent use of tangible advertising in a concentrated form in one day. Numerous best practices and presentations provided examples of how the potential of haptic advertising can be used for corporate communication, for example Nicolas Leclux, Managing Director of Marketing at True Fruits GmbH, showed how haptic elements in the brand building of the smoothie brand "True Fruits" were able to leave a lasting impression on customers.

<span represent. Yvonne Schürpf presents the world-famous folding knives, which are also ideal as promotional items. The "Promotionale Gift Awards 2015" were presented at the end of the trade fair. The expert jury had to evaluate a total of 258 submissions. A total of 52 winners were recognized in the categories "Communicative product", "Giveaway", "Custom-made product", "Best practice", "Finishing technique", "Premium and branded product" and "Packaging". The winners are here.Author: Simon Wolanin