Social Recruiting on the Uetliberg

RECRUITMENT MARKETING The Hotel Uto Kulm is now focusing on digital and social recruiting in its personnel marketing efforts and has developed a concept for this in collaboration with the digital strategy agency Hofrat Suess. Text deserts and HR phrases are a thing of the past. For all locations on and around the Uetliberg and each position to be filled were evaluated by Counsellor Suess developed individual infographics. These are designed for virality and social sharing. Job seekers are thus reached on the channels and platforms where they regularly spend time; the attention is given by the novel address and individual design.The aim of the new job advertisements is to be able to place a contemporary and visually eye-catching job advertisement on the social media channels in particular. The feedback and statistics so far confirm this approach. Images, graphics, especially infographics, can be shared quickly and easily.