The young Feldschlösschen brewmasters
MARKETING Feldschlösschen has reinterpreted its classic lager for the coming beer season. The new cloudy drink combines modernity with tradition.
Just in time for the coming beer season, the young Feldschlösschen master brewers are reinterpreting the classic lager.The castle in Rheinfelden is also focusing on nature for the coming season. In line with the trend, Feldschlösschen Braufrisch is now available in Swiss stores - a refreshingly cloudy beer, unfiltered and natural.
The new lager Braufrisch. For the launch of Feldschlösschen Braufrisch, teaser spots were shown on various channels to arouse consumers' curiosity about the upcoming new product. With the official launch of Feldschlösschen Braufrisch, the actual TV commercial can be seen on television and online. It focuses on three young master brewers in the castle who are keen to experiment, innovative and passionate about brewing beer.
