The stories about Lake Sempach

COMMUNICATION The Seminarhotel Sempachersee in Nottwil is one of the most popular Swiss conference venues - but without a clear profile. The agency at the airport wants to change this.

The Seminarhotel Sempachersee aims to reposition itself by developing a consistent brand and communication concept. The seminar hotel - once built as a training center for the Swiss Red Cross, then the staff commanders' school of the Swiss Army - has seen and experienced a lot in all the years of its existence. Numerous stories have taken place in and around the hotel: funny, bizarre, tragic, heartwarming. Exactly these stories were collected, written down and illustrated. The result is "the stories of Lake Sempach", which characterize the new corporate image of the hotel. The stories are told on all advertising material.