The sex of the future
COMMUNICATION On March 3, Durex announced a new technological breakthrough that will improve the sex lives of people around the world. After a week of speculation, Durex has now unveiled the technology. Their communication strategy made waves in the digital world.Durex, the sexual wellness expert, sparked mass speculation by announcing an upcoming technological breakthrough in partnership with Siren Mobile to improve sex lives for people around the world. Hundreds of thousands visited the Durexlabs website to find out more and register as beta testers of the new technology. The excitement was amplified by global media coverage and social networks, and the company has now released a video explaining what this technology is all about. It addresses the serious issue that technology is increasingly taking over our lives:
