Lecture series: Customer acquisition in times of tight budgets

CURRENCY CRISIS The strong franc is making life difficult for many companies. To combat this, Roman Probst and Beat Z'graggen have launched a series of lectures with the support of partners such as Swiss Global Enterprise and several publishing houses.

The strong franc poses major challenges for many Swiss companies.In their practice-oriented presentation, Roman Probst and Beat Z'graggen want to pass on their many years of experience and support SMEs in their expansion. The presentations are aimed at marketing and communication managers with a focus on exports and will take place in several Swiss cities. They are free of charge. Participants will learn, among other things:- how they can measurably increase their sales abroad,- how to recognize Google search behaviour and customer preferences in their target markets,- how to align the landing pages of their website with local preferences,- how to target potential customers with accurate messages and translations.To the speakersRoman Probst, CEO of Translation-Probst AG, is a specialist for accurate content that convinces and sells. He has an FH degree in corporate communications and a CAS in digital marketing. Beat Z'graggen, CEO of Worldsites GmbH, is a Google expert with 18 years of experience in search engine marketing with a focus on international marketing. Both speakers regularly publish articles on the topic of customer acquisition thanks to accurate web texts that are found by Google.Lecture series in five Swiss citiesThe lecture series will take place next May: at the University of St. Gallen, in the Technoparks in Zurich, Winterthur and Lucerne and at innoBE in Bern. Further information and registration here.tips on correct price management in the current currency situation are available here.