"Twitter Ads" for Swiss companies: what you need to know

Thanks to a new advertising tool, advertising on Twitter has become much easier for Swiss companies. What are «Twitter Ads»?These are advertising formats on the social media platform Twitter. The three formats are «Promoted Accounts,» «Promoted Tweets,» and «Promoted Trends.» The blog provides an excellent overview of the individual advertising formats blueglass.ch.Weren't Swiss companies able to advertise on Twitter until now?However, until now, only select—and generally larger—companies have been able to participate in Twitter’s advertising program. Some Swiss companies, such as Swisscom, SBB, and Blick am Abend, have been using this form of advertising for some time. What’s new is that Twitter now wants to make it easier for SMEs to get started with an advertising tool, without requiring them to have extensive expertise in social media advertising. «Anyone who can write a tweet can also advertise on Twitter,» says Thomas de Buhr, Twitter’s head in Germany, in an Blog entry.How does the new advertising tool work?It is a creative, measurement, and targeting tool. Under https://ads.twitter.com Companies can define their target audiences based on interests, geography, gender, device, or users. Depending on individual marketing goals, Twitter Ads automatically selects the most appropriate ad format. In addition, Twitter provides several tools that simplify ad creation—including a cropping tool with drag-and-drop functionality that allows users to adjust images.Is there a successful example of such «Twitter Ads» used by small and medium-sized businesses?One of the first test partners in Germany was the coffee roastery The Barn. According to the Berlin-based SME, it was able to increase its online store's sales by 40 to 50 percent within a week.

A «Promoted Tweet» from the coffee roastery «The Barn.».Where can I find more information about advertising options on Twitter?At Help Center On Twitter, you can find everything you need to know about Twitter Ads and advertising policies. If you have any questions, you can contact the account directly via Twitter @TwitterAdsDACH turn. In addition, Twitter is offering a Webinar an.Swiss Reactions on Twitter

Let's see how we Swiss put this into practice now 😉 #Twitter #Ads #DACH— Christian Wolf (@ItsmeChrisWolf) February 5, 2015

On Twitter, "Ads Manager" is called "Self-Service Twitter Ads," now available to all businesses. http://t.co/yu401ZBrkH #TwitterAds— Jürg Kobel (@sozialemedien) February 4, 2015

#TwitterAds now also available in the #Switzerland Available—I'm curious to see what the long-term effects will be: https://t.co/gDtRipV0BV— Ramona Sprenger (@ramonasprenger) February 4, 2015

Announced last August—and finally available in Switzerland starting today: Twitter Ads http://t.co/zAnOvWAxFX http://t.co/gHvDwkr8ap— Farner Agency (@AgenturFarner) February 4, 2015

Author: Simon Wolanin