Content marketing in practice

BOOK TIP Practical tips, case studies and tools from strategy and planning to production, distribution and monitoring for successful content marketing - that's what readers will find in Marco De Micheli's new book.Content is king! This maxim has been echoing through the marketing and advertising departments of companies for some time now. If you want to attract the attention of your target group today, you have to offer more than just wishy-washy promises. In his book, Marco De Micheli gives a good overview of the topic of content marketing and presents many possibilities for implementation. The work is very well suited as an introduction for all those who would like to deal with the topic in principle. The simple and understandable language ensures a relaxed reading flow. getAbstract recommends the book to anyone who wants to offer their customers added value through exciting storytelling and background information. getAbstract rating: 7Implementability: 8Innovation level: 7Style: 7 Publisher: PRAXIUM-VerlagPublication date: 2014Pages: 307ISBN: 9783906092300