Dress up technology
STATEMENT Interactive, digitally connected, programmable, yet wearable and washable—that’s the new T-shirt from Ballantine’s. The «tshirtOS» serves as a wearable (and promotional) platform to convey the desired message.
The "tshirtOS" can be programmed via smartphone or tablet.The Ballantine's tshirtOS is technology to put on: Woven into the fabric is a 1024 pixel LED screen that can be designed directly via Bluethooth. With the smartphone, the Tshirt becomes an interactive screen and thus changes communication: the wearer becomes a screen or an advertising medium. "tshirtOS" link the digital lifestyle of many people with the analog everyday life. The video from Ballantine's explains more:
//www.youtube.com/watch?v=gvm3QaV92wM
Ballantine's "tshirtOS" were developed together with the US tech company Switch Embassy and produced in a run of 25 pieces worldwide. The T-shirts will be launched on the market in 2015.
