MA Strategy new with value for "Direct Mail unaddressed

DIRECT MARKETING As of Thursday, November 26, 2014, the MA Strategy has, for the first time, included the metric «unaddressed direct mail,» which now competes directly with other media categories such as print, radio, TV, movie theaters, billboards, and the Internet. Of all individuals in the population (6.422 million), 50.3 percent belong to the core user group for this advertising medium."This value may be surprisingly high for many, but not for us," says the Direct Mail Company, which specializes in unaddressed direct mail. The WEMF-audited DemoSCOPE study for unaddressed direct mail already generated a similar value of this magnitude. "If the value is compared with other media types and tyopologies, it gains even more significance," the company says. "Especially since one order to the direct mail company is sufficient to achieve this reach. In contrast, with other types of media, various titles, sites or stations have to be occupied in order to generate such a value.