A century of Swiss outdoor advertising

Book author Simone Bammatter and Jürg Rötheli, CEO Clear Channel Switzerland.Image: catchthemomentThe "Alte Cigarettenfabrik" in Zurich was the setting for Clear Channel Switzerland's book launch on November 25. CEO Jürg Rötheli explained the motif and the content of the book. "Stellenwert" opens the door to the 90-year history of the company and its numerous predecessor companies. It shows the company's history embedded in contemporary history and in that of the Swiss media and advertising industry.Where Brands meet PeopleThe content focuses on the people who have accompanied and shaped Clear Channel and its predecessor companies over the many years - true to the company motto "Where Brands meet People". The author of the book is Simone Bammatter (*1973), a trained lawyer who worked for ten years in the management of international consumer goods groups and consulting firms, specializing in marketing, before setting up her own communications consultant and publicist agency, Mindnet, at the end of 2009.Bammatter gave an insight into her work at the vernissage, during which she unearthed many interesting stories from the dusty company archives. Afterwards, Ruedi Külling, internationally award-winning advertising graphic designer and entrepreneur, Kathrin Petrow, Managing Director Kinetic Worldwide Switzerland and Urs Zeier, member of the management board of Clear Channel Switzerland, discussed the past, present and future of outdoor advertising.Book info"Stellenwert - Ein Jahrhundert im Spiegel der Schweizer Aussenwerbung", published by Clear Channel Schweiz AG, 256 pages, richly illustrated, hardcover, CHF 69.- / Euro 60,-, Stämpfli Verlag AG, ISBN 978-3-7272-1247-5