What role does "mobile" play in companies?
MOBILE BUSINESS INSIGHTS At the specialist event on November 27 in Zurich, Namics will present how "mobile" can be integrated into business models and which success factors global companies use for sustainable mobile business management. Guests will also gain an insight into the ABB Connect project, which won the "Best of Swiss Apps" award.
The boom in mobile devices such as smartphones and tablets is creating many opportunities for businesses. The leading digital agency Namics regularly invites industry representatives to exchange views on digital challenges. At the current specialist event "Mobile Business Insights" on November 27, 2014 at the SIX ConventionPoint in Zurich, Namics experts and guest speakers will shed light on the increasing importance of mobile business. Based on selected business cases, the expert audience will receive tips and tricks for successful and sustainable mobile business management.Lynette Jackson, Group Vice President and Head of Communications at ABB's Low Voltage Products Division, will explain the role "mobile" plays in customer acquisition at ABB, the leading group for energy and automation technology. With the ABB Connect app tailored to the specific needs of the sales conversation, sales representatives present their products in a personalized and customer-focused way. And the success is not only evident in the sales processes: The app was awarded the "Best of Swiss Apps Award 2014" in the Business category on November 19.Thomas Schärli, Head of E-Business at the internationally active medical technology company, shows how Medela AG offers its customers real added value through a personalized app. The new MyMedela app not only accompanies mothers on their entire "breastfeeding journey", but also opens up another customer channel along the product variety and expertise around the topic of breastfeeding.The trade event is rounded off with a look into the future: Milos Radovic, Senior Consultant at Namics AG, outlines how innovations in mobile business will change existing business models. Finally, speakers and experts will answer open questions on the topic of mobile business management in the panel discussion.The specialist event is aimed at those responsible for marketing, communications, e-business and innovation management who would like to further develop the digital business of their own company on the basis of numerous practical examples.Here you can register for the trade event free of charge.
