Direct Day: The Power of the Word

The 15th DirectDay promises new impulses for marketing experts and entertainment at the highest level. Outstanding personalities will present tips and theses on the topic: "The power of the word! Provoke. Touch. Convince."Giovanni Trapattoni, starting coach, talks about the power of the spoken word on Direct Day.DirectDay is one of the most important events in the Swiss communications industry and has been fully booked for weeks. Because Berne proved to be an excellent new location last year, Swiss Post is once again hosting DirectDay this year in the Kursaal in Berne.With a varied program, the 15th DirectDay on November 18, 2014, will be devoted entirely to the power of words. Words can motivate and move, stir up or resolve conflicts, set revolutions in motion and bring about peace. Anyone who knows how to use this power can achieve almost anything. Word-savvy personalities show how to make oneself heard in the age of information overload, and thus provide valuable impulses for daily work.marketing luminary, communications strategist and publicist Prof. Dr. Ralf T. Kreutzer explains why many companies fail to communicate with their target audiences. In his presentation "Direct communication - content that touches and moves", he reveals the success factors of direct marketing.Matthias Pöhm will speak on the topic "Words are the most beautiful pictures: convincing with language". As a rhetoric ace and best-selling author, he conveys in a practical way how language can be used as a medium so that presentations go beyond boring "supervised reading".Prof. Dr. Lutz Jäncke teaches as Professor of Neuropsychology at the University of Zurich. The multiple award winner and scientific author dispels the myth of the rational human being. In his lecture "Why we believe that we understand ourselves", he presents the findings of brain research in an understandable way.Giovanni Trapattoni, starting coach and living football legend, is considered to be a word artist par excellence. The coach, who has celebrated numerous triumphs with the world's strongest teams, talks about the power of words in his presentation "The weight of words".One of the highlights of the day is undoubtedly the panel discussion: Moderator Stephan Klapproth lets humorist Frank Baumann and management trainer Sabine Asgodom hit top form with provocative questions and interjections.More information: www.post.ch/directday