AY&R sets the scene for Alfa Romeo

Advico Young&Rubicam has tailored Alfa Romeo's current international campaign to Switzerland and created a poster campaign based on it. The reason for the new posters is a zero-percent leasing offer for the Alfa Romeo 159. The campaign slogan: "100 percent sportiness, zero percent leasing".
Responsible at Alfa Romeo Switzerland: Maurizio Melzi (Marketing Manager), Maria Curto (Marketing Communication Manager), Nicole De Bruyn (Marketing Officer). Responsible at AY&R: Manuela Wettstein (Consulting), René Mauchle (DTP), Manuel Egger, Andrea Bosshard (Production) .